Within Massachusetts, inequality is rampant. A symptom of and contributor to that inequality is the prohibitive cost of child care which further perpetuates poor families struggling to both raise children and bring in a livable income. Furthermore, structural barriers prevent young women and mothers in poverty especially those of color, to come out of poverty. Project Hope works to alleviate these systemic challenges by providing programs that work with women to overcome these barriers. In order to best assist Project Hope in their mission, we devised a social media campaign to bring in more caregivers, students, families, and participants into their programs.