Expanding the Notion of Public Good: A Popular Education WeChat Strategy for Chinese Progressive Association (CPA) Boston
We are creating educational content for progressive Chinese American community organizations to distribute on WeChat to broaden their base and to counter right-wing Chinese narratives.
The Chinatown Progressive Association (CPA) organizes working-class Chinese/Chinese Americans in Boston around issues of housing and workers rights. Civic action and political education around economic and racial justice are embedded in their organizing model.
Through discussions over the course of March and April with CPA staff, our co-design project landed on the form of educational content expanding the notion of the public good, and on the issue of right-wing organizing on WeChat, a Chinese social media platform that has been utilized extensively by conservative Chinese activists.
To address misinformation spread by right-wing Chinese Americans, there must be a more diverse range of content available on the WeChat platform. We are designing shareable WeChat content that can open up easily within a group chat and that can be integrated into a subscription account post. This collection of images will also be given to CPA in larger file format so that they can also be used as posters. The first topic we chose was data disaggregation, one of the most contested issues on WeChat currently.
Case study here.