The Griot’s inner circle provides insight

This first feedback session was a small group of people very familiar with The Griot. We selected these participants because they know the museum well and we thought a first round workshop would be a productive way to ensure that our new twists on the Griot story is true to A.) what people love about The Griot and B.) accurate. We had two attendees join us, and though video chat, and though our group was small, the conversation was incredibly rich and we could have even used more time. The intimate nature of the workshop allowed us to review each section of the proposed crowdfunding campaign page in detail.

Our agenda took us through each section of the early draft campaign page where we inquired from our experts to share elements they would add, take away, or definitely keep. We also gathered their immediate reactions to language and photo as well as minute details such as specific tweaks in language. The group setting allowed for our participants to react to each other and build off of one another. Through our screen share video chat, we were all able to view the same elements at the same time, which allowed for a very focused conversation.

This session was incredibly helpful. Key takeaways included:

  • Because our point person for the project is the sole employee of the museum, her inner circle (including those at the workshop and others) truly are the experts of the museum. They have been key to gaining insight into The Griot and it’s context, as well as refining our campaign

  • A request for language to not appear imploring or to highlight deficiency, but rather to orient our fundraising campaign around ‘opportunity’ and positive language

  • The inner circle is eager to connect us to other resources and supporters

  • The message of the campaign can be further focused

  • There is a need to balance the story as its always been told with a new way of telling the story to a new audience

  • There is a need to balance meticulous accuracy and audience-specific linguistic appeals in the campaign. This is always the fine dance of marketing, and an important balance for us to strike in this project

  • We should embrace the justice platform of the institution through the crowdfunding campaign

We will ensure that in our next workshop we are testing these changes with a group who is unfamiliar with The Griot, to ensure that this story resonates with folks outside of The Griot’s inner circle. We are also considering testing two different messages to see what is resonating more with people unfamiliar with the museum. We are also adjusting out language to be more opportunity-oriented, as well as language that centers around the justice-based ethos of the museum and its inner circle.

 

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