CERO – Making it Viral
One of our main findings from the interviews is that there is not that much incentive to use CERO other than it is an environmentally friendly and that it is a local co-op. When we went to the foodies festival, we realized that the people knew a lot about composting, they did not know about resources other there. The ones that did, did not know CERO. The restaurants that we talked to simply did not understand composting and CERO had to be explained to them every time what CERO does and how composting can help. With regards to government institutions, there is not enough pressure from the outside and even from the inside to really make head way. From all these groups, the conclusion is that CERO does not have a big enough importance, and that there is too much blockage for CERO to push through to get the contract everytime.
Therefore, our group believes that a campaign to demystify CERO, and make CERO more accessible to not just business but the innovators, the environmentally focused people will help alleviate some of the pushing that CERO does every time CERO starts up a new contact. CERO should not just be a co-op and a company that does composting, it ought to be an idea behind composting and what people can do to make composting possible, such as hiring CERO or going to business that composes with CERO, or supporting this idea of CERO: Zero Waste for the people by the people. The best way to do so is to create a campaign. Initially, we wanted to steered away from anything education and having to teach the community what composting and that point is still true. However, our goal is to get the community involved cause we believe that is what makes CERO unique. It is the fact that it is a co-op by the people for the people.
Part of doing that means that as a team, we need to create all the content that is needed for the campaign. Part of that requires us to distill down all this information regarding what exactly CERO is. Currently, we think that there is too much information and it doesn’t get straight to the point enough. Another part of the challenge is that we need to figure out ways to automate the process, and we need to figure out a way to keep the momentum going. From an MIT student perspective, if there a way to automated all this for CERO so they don’t have to spend so much energy on it that would be great. We’ve been looking at some email scripts and twitter bots that can help do this. Because, after the project, we hope the campaign is still maintained and give CERO the tools to do so. We are looking to build an interactive website of infographics, a set of DIY stickers showing your support for CERO, a web page that’ll tell people about the companies that partner with CERO and that they should go there.
Current Slides: https://docs.google.com/presentation/d/1SIO7b9oLzDpHKNcI5Z-V7hTgDpEp58qC9w6bIhbG85c/edit#slide=id.p