CERO: Customers Survey Infographic

Our team revisited our plans from last week and took a new direction with our project. In regards to our MVP, from before, we realized that the campaign for CERO is a very nebulous and fluffy. CERO founded that the original plan of creating the other materials such as a landing page or an interactive webpage regarding CERO’s user might not be the best approach for CERO. It is also detrimental to them to show how “little” customers they might have. As a team, we did not want to create something that CERO did not feel useful. Therefore, we needed to be more specific in regards to what we were going to produce. After meeting with the team, one thing we agreed on is that CERO is indeed having trouble to push restaurants, and that we need to somehow involve the average consumer and push the restaurants. The best way to do so is to conduct another round of research about how much people cared about composting, and use that data to generate statistics that we hope will convince restaurants or grocery stores to consider CERO. The end goal is an infographic or a landing page that illustrates this information so that it can be easily presented to the potential CERO customers to convince them to compost with CERO.

In terms of what we did this week, we went out and conducted a survey about composting specifically whether or not people cared if the restaurants or grocery composted. We went to areas near DeLuca’s market, which is one of the places that CERO is trying sell to. We surveyed 49 people, and the results were promising:

  • 49/49 knew about composting

  • 43/49 would prefer that a restaurant/local grocery store composted

  • 34/49 said they would travel a further to go to one of these places (varying 5-15 more minutes)

  • 34/49 They would be willing to spend more if a restaurant composted

These results are very promising. We don’t want to jump into any real conclusions yet before talking over it as a group. These people might say one thing but do a completely different thing when it comes down to it. It is interesting to note that for those that said they would travel further, the average response is about 5-10 minutes, so it is not that much further. Nevertheless, we hope to test these results by presenting a nice infographic to CERO’s customers and be like hey, look what we found. We look to conduct more surveys later on this week so that we have a more robust data set.


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