The goal of the Workshop was to collaboratively design the website and the online tools and strategies for the Press Pass TV campaign “Respect in Reporting”. They key focus of the workshop is to collectively decide how to best leverage the website so it can create an impact amongst youth, community members and in mainstream media.
The biggest setback was that neither Cara nor anyone else from the PPtv team and youth community could participate as they had their hands full dealing with internal organizational needs.
We decided to go ahead and test the workshop on ourselves.
1. Creating Personas- Questioning Stereotypes about Youth
2. Roleplay- Enacting Interactions between website and Youth Persona
3. Mockup of Website
4. Mock up of the first page of the website
5. Live Tweeting the workshop as a possible tool for distance collaboration
Some Key Insights from Workshop
Interactions with Journalists
Friendly tone, direct, professional
Focus on the fact that they have a lot of power and hence the ability to make a change.
Fast quick solution
Have to give more information for them to be truly vested in the project
Anonymity is important
Networking is important
Alternate opportunities to get involved other than directly through their companies.
Interactions with Youth
They will ask a lot of questions
Their feelings about politics not clearly defined
Have a lot to say, forum for self-expression
Possible incentives based on virtual instant celebrity culture through websites like YouTube
Need for strong, “cool” incentives
Make mock up of website that can be used at another workshop with community as the framework for designing the specific of the website.
Work with Cara to make the process more collaborative. Aim for a CoDesign workshop on community strategies.