Press Pass TV workshop 1

The goal of the Workshop was to collaboratively design the website and the online tools and strategies for the Press Pass TV campaign “Respect in Reporting”. They key focus of the workshop is to collectively decide how to best leverage the website so it can create an impact amongst youth, community members and in mainstream media.

The biggest setback was that neither Cara nor anyone else from the PPtv team and youth community could participate as they had their hands full dealing with internal organizational needs.

We decided to go ahead and test the workshop on ourselves.

1. Creating Personas- Questioning Stereotypes about Youth

2. Roleplay- Enacting Interactions between website and Youth Persona

3. Mockup of Website

4. Mock up of the first page of the website

5. Live Tweeting the workshop as a possible tool for distance collaboration


Some Key Insights from Workshop

Interactions with Journalists

Friendly tone, direct, professional

Focus on the fact that they have a lot of power and hence the ability to make a change.

Fast quick solution

Have to give more information for them to be truly vested in the project

Anonymity is important

Networking is important

Alternate opportunities to get involved other than directly through their companies.


Interactions with Youth

They will ask a lot of questions

Their feelings about politics not clearly defined

Have a lot to say, forum for self-expression

Possible incentives based on virtual instant celebrity culture through websites like YouTube

Informal language

Need for strong, “cool” incentives

Next Steps

Make mock up of website that can be used at another workshop with community as the framework for designing the specific of the website.

Work with Cara to make the process more collaborative. Aim for a CoDesign workshop on community strategies.



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  1. Pingback: Press Pass TV Co-Design Meeting Wednesday, April 4th | codesign